The Association for Documentary Editing will host a Career Skills Workshop on Social Media on Wednesday, 17 June 2015, from 1:00 to 3:00 p.m. at the Embassy Suites Hotel, 1040 P Street, Lincoln, Nebraska. Registration is now open. The workshop is offered in conjunction with the ADE’s 37th Annual Meeting, a joint conference with the Society for Textual Scholarship, which will be held 17–20 June at the same venue.

The 2015 ADE Career Skills Workshop on Social Media is intended to provide established or rising documentary editors with intensive training in using social media to promote an editing project. Documentary editors are essentially small business people who need to attract attention to their product to ensure that potential consumers know about it, whether their target market consists of scholars, teachers, researchers, students, or ordinary curious-minded people. Instruction will cover the range of social media platforms—Facebook, Twitter, LinkedIn, Pinterest, Instagram, Slideshare, YouTube—comparing their strengths and weaknesses:

• What purpose does each serve?
• How does each function?
• What audience does each reach?
• What kind of information (content and format) does each best convey?
• What level of technological aptitude is necessary to master each?
• What kind of ongoing time commitment does each require?
• What strategies produce the most effective results from each?

The premise of the workshop is that participants will not be familiar with the use of social media as a promotional tool, either in theory or in practice. The goal of the workshop is to inform documentary editors how to use social media to raise the profiles of their projects.

The instructor of the workshop will be Ali Schwanke, an independent marketing consultant and strategist with extensive experience in online marketing. Before setting up her own agency, Schwanke was a senior marketing consultant with Pickering Creative Group (now UNANIMOUS) and, prior to that, director of marketing and product development with Leadership Resources. She has worked with clients in a variety of industries, including higher education and nonprofit. Schwanke has long been active in the leadership of the Lincoln Chapter of the American Marketing Association, including serving as president. She was recognized by the Lincoln AMA as Marketer of the Year in 2010.

Participation in the workshop is limited to 20 people, with enrollment on a first-come, first-served basis. Admission costs $30, which is due at the time of registration and is nonrefundable.

Registration for the Career Skills Workshop is separate from registration for the annual meeting. To register for the workshop, visit the ADE website at 2015 Workshop Registration.

The ADE has hosted career skills workshops in conjunction with its annual meeting since 2011. The workshops provide opportunities for experienced documentary editors to receive targeted training sure to enhance their professional abilities. They are funded in part by the National Historical Publications and Records Commission (NHPRC), an affiliate of the National Archives.

For more information, visit the ADE website at 2015 Workshop Description or e‑mail Bob Karachuk, ADE Education Director, at ade‑educationdir@documentaryediting.org.

(Banner courtesy of Ali Schwanke, Marketing Consultant & Strategist, Lincoln, NE,  www.alischwanke.com.)